Thank you for reading my third post! This week I will be talking about a mobile social media application in the sports industry that helps drive business services or products to consumers. One of my favorite applications that I personally use on a daily basis is MLB At Bat 13. It is developed by MLB.com and has proven to be reliable and trustworthy. My favorite team is the New York Mets, but I live in Chicago, yet I haven’t missed a game in a couple of years. I can do this because I have the MLB At Bat app and am also an MLB TV premium subscriber. I get to watch every game (besides the blacked out games when they play in Chicago) on my iPhone, through my PS3, or through my Smart TV. This is incredibly convenient and helps me stay close to my favorite team, no matter where I’m at or what time they are playing.
MLB At Bat 13 is a mobile social media application that brings the fans closer to the game they love. For a fee (unless you are already an MLB TV Premium Subscriber), you can watch your favorite teams on the go, catch live look-ins, watch highlights, read breaking news stories, see rosters, schedules, and stats, along with many other features. They also link back to the MLB Store, where you can find any MLB team product you would like to purchase. They are smart by constantly driving traffic back to the MLB website and creating more profits by linking to the official shop as well.
MLB At Bat 13 is the number one sports application and has had a great deal of success over the years. The application had some negative reviews and complaints in the beginning but has gotten better and better each year. MLB.com has done a great job in listening to the fans and taking suggestions into consideration for the next years application. Each year has brought new improvements and better quality to the application. I read an article, posted on SVG, titled MLB.com At Bat App Surpasses Six Million Downloads. The article stated this about the success of the 2013 version of MLB At Bat, “MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, announced that its MLB.com At Bat application surpassed the six million download mark. Last year, At Bat reached six million downloads on October 4, before finishing with a record-setting 6.7 million downloads.” I’m looking forward to seeing what the future holds for this application and what improvements will be made for the 2014 season.
Adam
Below are some screenshots, found at https://itunes.apple.com/us/app/mlb.com-at-bat/id493619333?mt=8,
Blogging My Way To a Masters in Sport Management 
Adam,
Great post this week! I really enjoyed reading about your personal experiences with the sporting industries social media application. I think its great that the MLB has created an application for their fans to watch games even if they are not airing in the area that they live in or are visiting. My Uncle and Aunt moved to Texas a couple years ago from New Hampshire. When they moved my Uncle was hoping to still be able to catch Red Sox games out their but unfortunately he was not able to watch all the games as he had hoped. They ended up buying a special package with their TV company to get that. Now that his job takes him all of the place I think an application like MLB at Bat would be great for him. I will have to share this with him. I also think this application is great for people that travel because even if you get special packages at home we are not always there.
Thanks for the great information
Abby
Thank you for posting the screenshots! I must admit that I know very little about sports, but just the clarity and detail of the screenshots provided has left me with the impression that this is quite a valuable little app and must be quite a boon to sports fanatics. One of the things I like best about it is that the app is a closed-circuit. In this way everything one could need, from actual games to merchandise, can be acquired in the same place, thus removing the need for you to look for anything via third party. This keeps you engrossed, and thus entertained.