Thank you for reading my third post! This week I will be talking about a mobile social media application in the sports industry that helps drive business services or products to consumers. One of my favorite applications that I personally use on a daily basis is MLB At Bat 13. It is developed by MLB.com and has proven to be reliable and trustworthy. My favorite team is the New York Mets, but I live in Chicago, yet I haven’t missed a game in a couple of years. I can do this because I have the MLB At Bat app and am also an MLB TV premium subscriber. I get to watch every game (besides the blacked out games when they play in Chicago) on my iPhone, through my PS3, or through my Smart TV. This is incredibly convenient and helps me stay close to my favorite team, no matter where I’m at or what time they are playing.
MLB At Bat 13 is a mobile social media application that brings the fans closer to the game they love. For a fee (unless you are already an MLB TV Premium Subscriber), you can watch your favorite teams on the go, catch live look-ins, watch highlights, read breaking news stories, see rosters, schedules, and stats, along with many other features. They also link back to the MLB Store, where you can find any MLB team product you would like to purchase. They are smart by constantly driving traffic back to the MLB website and creating more profits by linking to the official shop as well.
MLB At Bat 13 is the number one sports application and has had a great deal of success over the years. The application had some negative reviews and complaints in the beginning but has gotten better and better each year. MLB.com has done a great job in listening to the fans and taking suggestions into consideration for the next years application. Each year has brought new improvements and better quality to the application. I read an article, posted on SVG, titled MLB.com At Bat App Surpasses Six Million Downloads. The article stated this about the success of the 2013 version of MLB At Bat, “MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, announced that its MLB.com At Bat application surpassed the six million download mark. Last year, At Bat reached six million downloads on October 4, before finishing with a record-setting 6.7 million downloads.” I’m looking forward to seeing what the future holds for this application and what improvements will be made for the 2014 season.
Below are some screenshots, found at https://itunes.apple.com/us/app/mlb.com-at-bat/id493619333?mt=8,